Darosofia Promenada
The Science Of True Christmas Gifts
Every year Mall Promenada celebrates more than Christmas, more than gifts, they celebrate Darosofia (Giftology) - the science of true Christmas gifts.
It is the science that shows you how to bestow, not just to give; to nicely wrap up not only boxes but stories that await to be foretold, to offer something more precious than the price it was paid upon.
Darosofia Offline And Online
During the whole month of December, the time of Darosofia, Mall Promenada has been transformed into a magic land of gifts, Christmas initiatives and events.
Santa's House, The Christmas Market, Santa's Wrapping Gifts Office, Santa's Postal Office, Gift Vouchers, Children Workshops and many many other wonders were collected together in the Mall and presented together on the campaign online platform.
Editorial Section
The editorial section helped in supporting the Darosofia concept, presenting gift ideas articles and special offers, keeping up with news related to the happenings inside the Mall and overall introducing readers into a Christmas mood.
A fully festive feeling was transmitted throughout design and content tone of voice.
Editorial Section
The editorial section helped in supporting the Darosofia concept, presenting gift ideas articles and special offers, keeping up with news related to the happenings inside the Mall and overall introducing readers into a Christmas mood.
A fully festive feeling was transmitted throughout design and content tone of voice.
