Project Summary

An online platform and a community of users for the Lion brand, part of an integrated campaign dedicated to teenage audience.

Concept

Special publishing website dedicated to teenagers, covering aspects of their everyday "cool" life, creating positive associations with the brand. Communication through Facebook was also a part of the strategy.

Effects

The website became the brand's main online media channel during the campaign, with a dedicated audience of teenagers.

Services

Identity Development
Online Concept Development
Website Design & Implementation
Content Management
Project Management
Social Media Management

Special Features

Website Theme Selector
TV Station
Billboard Music Tops Integration
Special Voting Polls