Project Summary

Online component part of an integrated campaign featuring a real couple getting married on top of the mountains (campaign developed by McCann Erickson).

Concept

Prompting online target to give recommendations to the couple where they should go on their honeymoon in Romania. By users placing a pin on the map and giving a reason for their choice, an impressive database on top touristic destinations in Romania was achieved.

Effect

Romanian map covered in Vodafone logos, leveraging on the benefit of "largest data coverage" and enforcing the message of "anywhere you go".

Services

Online Concept Development
Website Design & Implementation
Blog Design & Implementation
Online Campaign Management

Special Features

Google Maps API