Project Summary

Online component part of an integrated image campaign, launching the client's new communication platform for Lay's potato chips: "Swallow only the truth/ Inghite doar adevarul".

Concept

"No Bullshit!", based on the insight that, online, it is easier for people to talk about bullshit and amend bullshit, than talk about truth, which might seem a rather boring topic for online debate, considering the product's target.

Effects

An online community gathered around the product, attracted by the possibilities of self-expression in amending bullshit (by contributing to the "bullshit translator", by voting and commenting to multimedia content etc.)

Services

Online Concept Development
Website Design & Implementation
Content Management
Project Management
Online Media Creative & Development
Social Media Management

Special Features

Video Content
Video Cards Personalization
Audio Bullshit Button
UGC Components