Project Summary

Online campaign developed as to promote the launch of ExpertBook Altro, a very sleek laptop – an alternative to MacBook Air.

Concept

A laptop is more than technology and more than a tool – it is an extension of your personality. The campaign allowed users to fully customize the design of the laptop, thus engaging with its physical and technical features.

Effects

Over 10.000 designs were created by more than 5.000 unique participants in the contest. Overall traffic during the campaign: more than 150.000 unique visitors (one month, no media budget).

Services

Online Concept Development
Website Design & Implementation
Contest Management
Online Campaign Management

Special Features

Special online design application, including specs configurator.